The Ultimate Fitness Challenge is a unique sport and fitness competition for females. Organized since 1998 and during the years very successful.
During the event the female contestants have to perform in a number of 10 outdoor disciplines, such as a mountain bike race, swimming, steeplechase course, mountain climbing, assault course, under water disciple, distance run, etc. a number of fitness exercises and personal presentations in 4 fashion shows on the catwalk. Besides the physical achievements they also require a well shaped (not to muscular) athletic physique as well as feminine grace.
Competition sequence:
The Ultimate Fitness Challenge competition consists of the audition e.g. pre-selection round, selection/training round, semi-final and final contest.
On television:
Footage of this yearly held sport and fitness event is edited and created for television broadcasting purposes. The UFC is a series of seven episodes of one hour each and is broadcasted primetime in the BENELUX countries. The UFC television series attracts 4 million viewers in total (source: RTL Netherlands).
In brief:
In 1999 the UFC was launched exclusively for females. As a result of the sound reputation and still increasing popularity of the women's contest, the UFC organization is preparing a separate edition for men, couples, kids and even country teams. The pilot version for men has already been organized successfully. Moreover, the UFC organization’s short term goal is to market the registered format worldwide.
The finals are held each year on a unique location somewhere in the world. Previous editions have been done in Malta island, the Caribbean and Belgium. Future countries will be Switzerland, Macedonia and the Philippines.
The Ultimate Fitness Challenge is a unique sport and fitness competition for females. During the event the female contestants have to perform in a number of outdoor disciplines, such as a mountain bike race, swimming, steeplechase course, distance run, a number of fitness exercises and personal presentations on the catwalk. Besides the physical achievements they also require a well shaped athletic physique as well as feminine grace.
Multiple sports in combination with fitness and related to the fitness club visitor is one of the fastest growing community’s with an outstanding marketing prospect. Most of the people do more then one sport and mostly a combination of fitness and 1 or 2 outdoor sports.
Sponsoring the Ultimate Fitness Challenge will obtain the first right in license in each separate country. Sponsor fee’s will be calculated based on number of population, target group and target market.
